Information Sharing, Cooperative Behaviour and Hotel Performance: A Survey of the Kenyan Hospitality Industry
DOI:
https://doi.org/10.18533/ijbsr.v5i9.845Keywords:
Co-operative behavior, information sharing, Kenyan hospitality industry, supply chain collaboration.Abstract
Information sharing is the life blood of supply chain collaboration. Its role in achieving operational performance of supply chains has been widely acclaimed. However whether information sharing would result in improved performance in the context of the hospitality industry has not been empirically determined. This study sought to find out the role of information sharing on hotel performance when the relationship was mediated by cooperative behaviour. A survey design was employed where proportionate stratified sampling was used to select 50 out of 57 town hotels. Data was collected through the use of questionnaires as well interview guides to the procurement\supply chain departments of these hotels. Logarithmic transformations were used in conjunction with multiple regression analysis to determine the relationship between information sharing, cooperative behaviour and hotel performance. The study concludes that information sharing in the Kenyan hospitality industry does not directly relate to hotel performance. Its relationship is mediated by cooperative behaviour (trust and attitude) with supply chain partners. This suggests that information sharing is essential but insufficient by itself to bring significant performance improvements in hotels in the Kenyan hospitality industry. A possible reason for this is that this collaborative practice is highly dependent on information sharing capability, structure of the information as well as culture. Through quadrant analysis the study identifies and recommends the sharing of information about long term strategic plans and events such as entering new markets and acquiring a new customer base as an area of primary priority for improvement.
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